To create a successful DevOps culture, you need support and commitment from both IT and business executives, which can be a challenge to obtain. Many managers, technologists, and business leaders are still not sure what DevOps is, much less why they need it, and the abundance of materials from vendors trying to capitalize on DevOps’ status as something of a buzzword does not help the confusion. As such, education on the benefits of adoption of DevOps core values must be a high priority for anyone looking to lead a digital transformation at their company. Although you’ll be faced with many challenges in this process, the major ones you’re likely to encounter can be boiled down to two generic points: uncertainty about what DevOps is and uncertainty about how it will benefit the organization. In this post, we discuss these challenges, and I provide you with practical strategies for educating stakeholders on how DevOps can optimize business.